Benching Beauties Women's Fitness App

Sisters Emi & Yumi Preston of Benching Beauties approached UW computer science student Kevin Wildenradt and me to create a women's fitness app where they share weightlifting and exercise techniques. While I designed the Benching Beauties logo, app icon & splash screen graphics, shot HD exercise videos and made key UI decisions, Kevin worked on the functionality and overall construction of the app. With their holistic approach to health and focus on weightlifting as their central form of exercise, I chose to prominently feature a barbell and botanical elements for a strong but feminine logo.

Benching Beauties logo, splash screen pattern and app icon.

Example footage of in-app exercise demos.