Buffalo Exchange Rebrand
Founded in 1974 by Kerstin Block and her husband Spencer in Tucson, Arizona—Buffalo Exchange has since blossomed to 45 stores across 17 states. Their mission is to help everyone live a fashionable, affordable and sustainable life by helping customers reduce, reuse and recycle their old, gently used clothing.
Unlike other larger secondhand stores, family-owned Buffalo Exchange emphasizes their ethical values with programs like Coats for Cubs and donating 5¢ to a partnered charity of your choice when you bring your own shopping bag. As a longtime Buffalo Exchange customer and admirer of the company, I wanted to change their image from punky and inconsistent to a cohesive, fun brand that reflects Buffalo Exchange's Southwestern roots.