Buffalo Exchange Rebrand

 

Founded in 1974 by Kerstin Block and her husband Spencer in Tucson, Arizona—Buffalo Exchange has since blossomed to 45 stores across 17 states. Their mission is to help everyone live a fashionable, affordable and sustainable life by helping customers reduce, reuse and recycle their old, gently used clothing. 

Unlike other larger secondhand stores, family-owned Buffalo Exchange emphasizes their ethical values with such admirable programs as Coats for Cubs and donating 5¢ to a partnered charity of your choice when you bring your own shopping bag. As a longtime Buffalo Exchange customer and admirer of the company, I wanted to change their image from punky and inconsistent to a cohesive, fun brand that reflects Buffalo Exchange's Southwestern roots.

   The Buffalo Mobile  To celebrate the company’s 40th anniversary, Buffalo had a traveling pop-up shop  full of cherry-picked secondhand finds  in a vintage airstream. But what if there was a smaller vehicle that zipped around  your  city? Now there is! The “Buffalo Mobile": it’s like an ice cream truck for vintage clothes.


The Buffalo Mobile
To celebrate the company’s 40th anniversary, Buffalo had a traveling pop-up shop full of cherry-picked secondhand finds in a vintage airstream. But what if there was a smaller vehicle that zipped around your city? Now there is! The “Buffalo Mobile": it’s like an ice cream truck for vintage clothes.


Laser cut hangtag on recycled paper. The small buffalo window highlights the variety & unique details of secondhand fashions.

Brand pattern for use on tote bags, in-store signage, etc. and secondary pictorial mark.

 Gift card and reusable drawstring gift pouch.

Gift card and reusable drawstring gift pouch.